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Product Designer shaping SaaS experiences for 10+ years.
Based in The Netherlands.
Available for work
Han Solo
I use analytics, heatmaps, and A/B tests to inform decisions - but I also rely on intuition and qualitative insights. Not everything meaningful is measurable.
I move fast using reusable components, design tokens, and lean workflows. It’s about validating ideas quickly. Not obsessing over the perfect shade of blue in version one.
Before I open Figma, I ask: what’s the user really trying to accomplish? I focus on solving the job, not just polishing the UI.
I test interactions, not just layouts. Using prototypes, I simulate real flows early - catching edge cases, friction points, and logic gaps before handoff.
Every tooltip, label, and empty state is a chance to guide or frustrate. I write and test microcopy to ensure the experience is both usable and human.
I balance stakeholder requests with user needs and evidance. Saying “no” to clutter and chasing shiny features helps keep the scope focused and manageable.
I make offboarding as respectful and frictionless as onboarding, supporting data export, closure, and the freedom to return.
Oct 2022 - Dec 2024
ChannelEngine
Nov 2021 - Sep 2022
IFS AB
May 2015 - Nov 2021
Sana Commerce